Oculus founder apologizes for how Rift pricing was handled - Nick Summers
"I tried to get across that the Rift would cost more than many expected, in the past two weeks particularly," Luckey wrote. "There are a lot of reasons (why) we did not do a better job of prepping people who already have high end GPUs, legal, financial, competitive, and otherwise, but to be perfectly honest, our biggest failing was assuming we had been clear enough about setting expectations.
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