Persuasion: Mastering the Art of Influencing Others - Benjamin Smith
For a persuasion tactic to be perfect, there are several elements that must fall into place. Did you know that most of the words that you read or hear do not even register in your brain? They simply pass in and out of your mind without leaving impact. When you speak persuasively, you must break past this tendency to get your message across. Every piece must fall together to communicate your message clearly and in a way that makes people want to listen to and retain what you have to say.
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