Court Attention At All Costs - Robert Greene
Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all costs. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious than the bland and timid masses. Burning more brightly than those around you is a skill that no one is born with. You must attach your name and reputation to a quality, an image, that sets you apart from other people.
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