Oh I don't know, is it that we collectively thought Steve Jobs was a great man even when we knew he made billions off the backs of children? Or maybe it's that it feels like all our heroes are counterfeit; the world itself's just one big hoax. Spamming each other with our burning commentary of masquerading as insight, our social media faking as intimacy. Or is it that we voted for this? Not with our rigged elections, but with our things, our property, our money.