Deep Thoughts by
- The Unknown Typist
Branding is the most important factor in building a successful product, making the market much harder to compete in. That isn't to say building a better mousetrap doesn't work; it does, but when was the last time you tried? Instead, when you know you can't build a better mousetrap, you simply build a better branded one with a new gimmick. This can be a hindrance to real innovation, but in an age of planned obsolescence, all bets are off.
Michael Crichton
In his blackest hours, Stone doubted the utility of all thought, and all intelligence. There were times he envied the laboratory rats he worked with; their brains were so simple. Certainly, they did not have the intelligence to destroy themselves; that was a peculiar invention of man.
