Swimmer's Body Illusion - R. Dobelli
Whenever we confuse selection factors with results, we fall prey to what is called the swimmer's body illusion. Without this illusion, half of advertising campaigns would not work. For example, Harvard has the reputation of being a top university. Many highly successful people have studied there. Does this mean that Harvard is a good school? We don't know. Perhaps the school is terrible, and it simply recruits the brightest students around. Most probably is the rigorous selection.
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