Uncomfortable - Intense Craving! - Marnia Robinson
The more uncomfortable you are, the more urgently your mammalian brain scans for something to relieve your misery. When it lights on a cue it associates with relief, it sends your dopamine needle into the red zone of your inner gauge. You experience an intense craving. A candy bar may look so vital to your reward circuitry that your rational brain will temporarily ignore your expanding waistline.
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